Why Digital Photography?

Over the past few years, digital cameras have taken an increasing share of the market in home photography and with incredible advancements in technology, the same is happening in the professional sector.

Lightfall use the very latest in professional digital capture coupled with large format camera equipment to provide images of unsurpassed quality. The principles are very similar to those used in domestic digital cameras but the amount of information captured and the size, depth and quality of the images are many times greater.

While the photographer benefits from this system with faster workflow and increased productivity, it is the client that sees the biggest gains.

Proofs can be emailed or viewed on-line moments after capture.
A digital image stored on CD or DVD can be copied with no loss of quality time and time again. This means no more re-shoots because an original has been lost or damaged while at a printers or designers etc.
An existing image can be adjusted or manipulated at any time in the future without the need to re-photograph or have an expensive scan.
One image file can be used for high quality lithographic print or easily scaled down for website use.
The range of contrast in professional digital capture exceeds that of traditional film.
Turnaround time on jobs is greatly reduced, as there is no film processing requirement.
You spend less as jobs are no longer billed as time plus materials (as there are no material costs). Further savings are also made because digital capture workflow is faster; therefore you pay for less time.

So, with faster turnaround, increased quality and lower costs, it's easy to see why digital photography makes sense for many businesses.

However, if you do have a specific requirement, or desire, for more traditional methods, we will be more than happy to shoot your images onto negative or transparency film.

Please contact us if you have any questions or would like to discuss your individual needs in more detail